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  • Marketing 2 Women International is Launching Cross Marketing Consortiums in a City Near You.

    Jerrilynn B. Thomas 3:37 pm on March 21, 2010 | View Comments Permalink | Reply

    Marketing 2 Women International is setting consortium groups in cities around the globe to help online businesswomen and Main Street companies team up to share the cost of marketing and advertising to women in business.

    We plan to fill a void left by traditional networking groups and the recession so companies can afford to market and advertise while penetrating new women in business markets. Main Street America is searching for ways to get more foot traffic to their brick and mortar companies via the Internet while the online women in business community is looking offline for new sources of traffic and sales.

    With Main Street America looking to the Internet for new clients and navigating the social media maze, they can cut through all of the clutter by simply forming collaborative business relationships with savvy online business and professional women to find creative ways to market to their customers. The online women in business community can equally benefit from collaborating with Main Street America by having physical locations to place their virtual kiosks to service brick and mortar customers as well as take advantage of overflow work caused by their staff reduction.

    Instead of just putting together a group of unrelated companies that share the cost of marketing and advertising, Power Business Clusters will be launched. A business cluster is a group of small firms from similar industries that team up and act as one body. Clusters are considered to increase the productivity with which companies can compete, nationally and globally.

    Each consortium group will be comprised of related companies who service a mutual industry – florists, doctors, career women, restaurants, chambers of commerce, government agencies, Realtors, etc.- so they can service each others’ current client base, advertise and market together to get more clients, and team up to bid on large projects, and much more. Think of them as BNI on steroids.

    To help seed metropolitan areas we’ve created a top tier leadership position. We are conducting a drive to sign up metro Chairwomen. The lucky high powered women who grab the positions will be inducted into a private club, The Chairwomen Club, worthy of their new leadership status.

    The Chairwomen’s Club is a hybrid mastermind group for recession weary women who want to help each other navigate the roller coaster economy while they assist with the launch of Marketing 2 Women International consortium groups for women owned companies throughout every city in their metropolitan area so they can gain access to a large advertising pool to catapult their sales. They are responsible for seeding cities in their metro area with Marketing 2 Women International consortium groups by selecting leaders, interim Presidents, to launch them.

    The concept behind Marketing 2 Women International is huge. It has the opportunity to rebuild local business communities using the economic power of business and professional women. We control the purse strings of our households and businesses.  Apply to become a part of Marketing 2 Women International today.

     

  • The Art of Cross Marketing in a Down Economy

    Jerrilynn B. Thomas 2:07 pm on March 13, 2010 | View Comments Permalink | Reply

    Cross-marketing is one of the smartest ways to partner. At its essence, cross marketing is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base. It’s the synergistic affect from the pooling of resources to work together towards a common goal that makes cross marketing so effective.

    Capitalizing on each others’ existing client base simply means actively finding out about the products and services your clients need and then recommending your cross marketing partners to provide them. This can be done by direct mail campaigns, placing ads on each others’ web sites, putting articles in each others’ newsletters, giving joint teleconferences, offering discounts to each others’ clients, etc.

    In a down economy, sales typically go down for items and services businesses consider as expendable. Marketing and advertising seem to be the first two things they stop doing. But how can you stay in the black if you cut back or eliminate marketing and advertising? The answer is you can’t!

    Studies show that companies who continue to market and advertise in a down economy are stronger financially when the economy corrects itself. You don’t have to spend a fortune on marketing and advertising. You can cut your costs and grow your company by teaming up with complementary and or non-competitive companies to share marketing costs and referrals.

    Instead of buying ad space by yourself, you can partner up two or more companies to share the cost and let your target audience know that you are there for them during these tough economic times. Do you own a small business? You can partner up with companies in your close proximity to give open houses, place small display signs in each others’ check out areas, host networking events, etc.

    By cross marketing, you will be able to market and advertise your company for less and add more clients. If your goal is to strategically grow your client base in every metro market in the U.S. and internationally, then you should consider becoming a part of Marketing 2 Women International.

    Marketing 2 Women International is a cross marketing consortium for seasoned business and professional women who want to fast track their first million in sales by leveraging each others’ existing client base while sharing marketing costs to stretch their precious marketing dollars.

    As a part of the consortium, you will be able to cross market with business and professional women that are located in the metro areas you want to grow your client base. This means you will be able to grow your business during a recession without the high cost of doing it alone. You will have more money to reinvest in your business and will be able to afford hiring more employees to support your business growth.

    Visit Marketing 2 Women International at http://www.womenpartner.com to find out how to become a part of its consortium. We have several cross marketing projects in the works that you can plug your company into.

     

    • Margaret McAllister 7:46 pm on March 21, 2010 Permalink

      This is a smart way to go. As a marketing consulting firm advising businesses on improving their top-line through more targeted outreach, we've struck up several key strategic partnerships with related companies. Some partnerships are simple, some a little more complex. But even the mere act of referring and networking makes perfect sense.

  • Join the Chairwomen Club & Help Your Local Women's Market Thrive

    Jerrilynn B. Thomas 5:20 pm on March 11, 2010 | View Comments Permalink | Reply
    Tags: Main Street America

    Marketing 2 Women International is launching The Chairwomen Club to help recession weary business and professional women keep their companies on track while they assist with the revitalization of their metropolitan economy. I truly believe that women will play a major role in turning the economy around since we control our household purse strings.

    Members of The Chairwomen Club will be part of Marketing 2 Women International’s leadership division. They will work with me to implement the Cross Marketing Across America Campaign. Stronger local economies mean stronger state economies which in turn will lead to a stronger national economy.

    Imagine what would happen if Main Street America stopped waiting for the government to bail them out and instead teamed up to market and advertise together along with online businesswomen. They would be able to save time and money on their marketing and advertising while uncovering new audiences who need their products and services.

    The Chairwomen Club will work together to help Main Street America and online businesswomen team up to thrive. Chairwomen will assist Marketing 2 Women International will finding interim Presidents to launch consortium groups in their city to facilitate cross marketing partnerships. Members of the consortium groups will pool a small portion of their advertising budget to market to women in business.

    Chairwomen will not only have a supportive group of women helping them find creative ways to keep their profits strong but access to a large advertising pool so they can strategically grow their female client base throughout every metropolitan area around the globe.

    If I’ve piqued your interest, please visit http://ivwcc.org to learn more about The Chairwomen Club and share the info with your female business associates. Together we can all thrive while turning the economy around.

     

  • Get Featured In Our Marketing 2 Women Business Center

    Jerrilynn B. Thomas 2:21 am on March 6, 2010 | View Comments Permalink | Reply

    Marketing 2 Women International is gathering stories from the LinkedIn, Twitter & Facebook women in business community about how their business and metropolitan area has been affected by the recession.  The stories will be published on its new Marketing 2 Women Business Center.   They will help us document how the women in business market is dealing with the roller coaster economy.   If you would like to be featured, fill out the interview form.

    Tell Us Your Story

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    5. (valid email required)
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    12. My metropolitan area is
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    15. How has the recession affected your business
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    cforms contact form by delicious:days

     

  • Women's Marketing Consortium Conducting Leadership Drive to Fill Metro Positions

    Jerrilynn B. Thomas 2:44 am on March 3, 2010 | View Comments Permalink | Reply

    Marketing 2 Women International, a global women’s marketing consortium, is conducting a drive to fill its top tier metropolitan leadership spots during Women’s History Month. The lucky high powered women who grab the positions will be inducted into a private club, The Chairwomen Club, worthy of their new leadership status.

    The Chairwomen Club is a mastermind group comprised of women who help each other accomplish their business goals while helping Marketing 2 Women International build consortium groups throughout their metropolitan area. They are responsible for seeding cities in their metro area with Marketing 2 Women International consortium groups by selecting leaders, interim Presidents, to launch them.

    Marketing 2 Women International is a cross marketing consortium for seasoned business people who want to fast track their first million in sales by servicing each others’ existing client base then race towards the 8 figure mark while sharing marketing costs to stretch their precious marketing dollars and increase their female client base. Companies involved in Marketing 2 Women International not only team up to achieve their own financial goals but also to help women owned companies strive towards their 8 figure goal.

    The smartest and most economical way to thrive during and beyond the recession is by cross marketing. Cross-marketing at its essence is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base. A consortium is an association of two or more individuals, companies, organizations or governments (or any combination of these entities) with the objective of participating in a common activity or pooling their resources for achieving a common goal. A consortium that facilitates cross marketing partnerships between its associates makes good business sense in this roller coaster economy.

    To draw attention to the benefits of cross marketing, Marketing 2 Women International is implementing the Cross Marketing Across America Campaign by launching business consortiums in cities around the globe lead by interim Presidents, discovered by its metro Chairwomen, to facilitate cross marketing partnerships between Main Street America and the online women in business community. It’s Marketing 2 Women International’s hope that by the end of the 2010 when everything is said and done they would have helped thousands of businesses keep their doors open by simply shifting their focus from one on one selling to collaborative thinking so they can get more sales with less effort.

    Main Street America is searching for ways to get more foot traffic to their brick and mortar companies via the Internet while the online women in business community is looking offline for new sources of traffic. With Main Street America looking to the Internet for new clients and navigating the social media maze, they can cut through all of the clutter by simply forming collaborative business relationships with savvy online business and professional women to find creative ways to market to their customers. The online women in business community can equally benefit from collaborating with Main Street America by having physical locations to place their virtual kiosks to service brick and mortar customers as well as take advantage of overflow work caused by their staff reduction.

    Since time is money, being able to shorten the amount of time it takes to prospect for collaborative business partners can mean the difference between a company making their sales quota and not being able to pay their bills. There are a lot of business organizations out there that provide networking opportunities and referrals. However, they don’t pool their resources with companies around the globe to implement joint marketing projects or share the cost of advertising to reach the women in business market.

    As a business woman, you are being provided with the opportunity to bring a grass root organization into your metropolitan area that will not only strengthen your bottom-line but will also help struggling businesses and upstarts whose target audience are women in business conserve their precious marketing dollars. As you know, in a recession companies can’t afford to NOT advertise.

    As a metro Chairwoman, you along your business associates that you bring into Marketing 2 Women International will be able to stretch your budgets and market your companies in 2010 to women around the globe by simply directing $50 of your monthly marketing budget towards joint advertising campaigns with complementary, not competitive, companies who are also focusing their attention on this multi-trillion dollar segment of the business market. You will even be able to leverage each others’ client base. Why sell to one person at a time when you can collaborate with non-competitive companies who are already catering to your target audience?

    If we’ve piqued your interest, please visit http://ivwcc.org to learn more about the concept for Marketing 2 Women International and its Chairwomen Club. It is quite innovative. Make sure you review the FAQ section for in-depth info about fees and other pertinent details. Fill out the application if you are interested in locking in a metro Chairwomen position and taking advantage of the low fee and referral perks to get involved. You can email Jerrilynn B. Thomas, Founder of Marketing 2 Women International at jerrilynnbthomas [@] womenpartner.com if you have any questions.

     

  • Celebrating Women’s History Month by Launching Grass Root Movement

    Jerrilynn B. Thomas 1:42 pm on March 2, 2010 | View Comments Permalink | Reply

    Women’s History Month

    Taking Back Our Economic Power While Revitalizing Our Local Women in Business Market from the Bottom Up Using LinkedIn — Join Forces With Us

    The smartest and most economical way to thrive during and beyond the recession is by cross marketing.  Cross-marketing at its essence is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base.

    We are seeking the help of the LinkedIn women’s community to help us build cross marketing consortiums in cities around the globe to facilitate local, national, and international collaborative business relationships between small, home-based, and virtual businesses.  Our vision is for physicians, gyms, cafes, accountants, virtual assistants, clothing boutiques, office supply stores, web designers, coaches and more to team up to market to women in business.

    Our development strategy for the consortiums is very simple —  recruit a board of advisors to open business doors for us by recommending women for our top level (state, Province, and country) consortium Chairwoman spots.  The Chairwomen pay a nominal out of pocket fee and then earn referral fees for the women they fill their city consortiums with to cover the balance of getting involved in the consortium as well as a new income source.

    You are probably wondering what’s in it for me if I help fill your top spots.  You’ve probably seen the Disney World commercial about volunteering for a day and getting free admission to their park.  Well the premise is the same with Marketing 2 Women International.  You help build Marketing 2 Women International’s presence in your geographic area and as thanks you get a voucher to use it without becoming an official part of the consortium for one day.

    There is going to come a time when you want to take advantage of one of our marketing pools so you can reap the benefits of the joint advertising we are purchasing – expo booth/event sponsorship (NAWBO, eWomen Network, ABWA, etc.), radio ad, magazine ad (Inc. Pink, Oprah, etc.), etc.  You will be able to do so without shelling out the annual or monthly fee.  You will only have to contribute $50 to the advertising pool just like the other companies involved in the consortium.

    We plan to use Women’s History Month as the platform to build The Chairwomen Club.  We have a LinkedIn group, The Female Board Room, set up to collaborate with women who are interested in being on a part of the advisory board.  You are welcome to request to join it but you must tell us why you would be a good fit for the board.

     

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